Employment Type: Regular
Full/Part Time: Full-time
Division: Division Marketing
Job Description: GENERAL FUNCTION: The Social
Media Strategist is primarily responsible for using their expertise
in the social media arena to unleash the marketing potential locked
within every day conversations about our brand. The position
requires experience in social media and in particular with social
media tools such as Facebook, Twitter, Flickr and YouTube.
Experience in implementing social media tools for businesses and
tracking their success and analyzing results is essential. This
role requires a highly motivated, self-starter with a strategic
vision of the social media landscape and a game plan to infuse
social media best practices across all aspects of the business.
This job entails leveraging this unique knowledge and expertise to
develop sound social strategies, identify trends, and create and
implement best practices. ESSENTIAL DUTIES AND RESPONSIBILITIES: *
Oversee and manage program and project development from definition
through delivery including indentifying key measures of success. *
Develop ROI models around Social Media engagement and prioritize
projects based upon a solid business case as well as determine
guidelines for evaluating benefits and risks for certain Social
Media engagements. * Translate business strategy into applicable
interactive experiences that drive business results and meet
business and user goals. * Be the primary interactive marketing
point of contact for assigned key initiatives. * Work with various
management teams to gain appropriate input and buy-in on social
networking strategies and execution. * Serve as primary content
developer for brand and corporate social media sites including
Twitter and Facebook. * Develop corporate blog strategies and write
or review Line of Business blog posts. * Monitor trends in social
media tools and applications and appropriately apply that knowledge
to increasing the use of social media. * Obtain appropriate
regulatory and compliance approval for all social networking
endeavors. * Ensure that all social networking strategies are
compliant with brand regulations. * Supervise integration of
efforts among external partners (advertising agency, digital/direct
agency). * Work to ensure consistent messaging between advertising
and internally produced communications. * Stay current with new
social media sites, platforms and emerging technologies. * Manage
program cost, scope and schedule. SUPERVISORY RESPONSIBILITIES:
None
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